Practical Mobile Marketing

In this article, we are going to describe powerful mobile marketing methods that you can implement in just a few minutes. We will examine what industry and technology allow us to do today, how to persuade people to sign up for your service, and what file formats to use when delivering your content. We will also keep an eye on what will happen to mobile marketing shortly.

Hands-on experience is based on solving marketing problems with the help of InfoNU (www.infonu.com). InfoNU is a free web-based mobile mass communication platform that supports the latest trends in mobile marketing. With InfoNU you can:

Send SMS messages like personal alerts and mobile coupons

• Push mobile content such as banners, MP3-songs, ringtones, video clips, visiting cards, and Java games
• Push links to mobile websites
• Create and schedule mobile campaigns
• Sign up and manage consumers
• Get your icon next to the address book and calendar to publish mobile content at no cost
• See statistics on how users achieve mobile marketing efforts

Like all sectors in explosive growth, Bright Ones moves towards mobile marketing, creating start-up companies, offering solutions, and unfortunately also creating a huge creative mess filled with definitions, standards, ideas, and solutions. This article is the series that you want to open the web of technologies in patents that can be used in everyday marketing of your brand, company, products, and services.

The second part of this article is planned. In Part 2 we will take a closer look at advanced concepts in mobile marketing such as tailor-made mobile applications and mobile community services.

Permission Marketing And What Is Not Mobile Marketing

A mobile phone is a highly personal communication device. Mobile marketing is not about spamming unarmed people with irrelevant SMS messages at 2:00 pm. Marketers have to respect it. Never send a message without their permission. Sending unsolicited SMS messages to people is not good marketing. Apart from the ethical aspect of spam, it does not work and costs you a lot of money. Do not do this.

Marketing activities that depend on consumer permission are called permission marketing and are central to mobile marketing. Embrace permission marketing and protect your consumer list, it is the people who have permitted you to speak.

The Mobile Marketing Dance

Instead of sending unsolicited SMS messages, the trick in mobile marketing is to persuade people to find a balance between signing up for your service and then providing sales-driving information and providing value so that your customers stay informed and happy.

How to persuade people to sign up for your service

What can you offer that accepts the commercial side of your company to your consumers? Here are a few suggestions:

1. Promote the following message by printing it to your packaged goods: Text COCA-COLA to  (normal SMS cost). The first 100 people to text us will offer a free subscription to Coca-Cola magazine. After receiving 100 answers, call the winners and get their address.
2. Promote the following message on billboards, posters, banners, or markings around your city from Text WHEATIES to receive our new ringtone.
3. Promote the following message with an advertisement in your favorite newspaper: Send ABBA to (normal SMS cost) to get our new song.
4. Promote the following message with an advertisement in your favorite newspaper: Text ROXETTE to receive our new video.
5. Promote the following lesson on your web site: Do you want information about us on your mobile? Click on this link and enter your contact details.
6. Promote the following text in your TV commercials: Text ARMANI  and win a trip to Paris by two. The winner will be notified on 16 August.
7. Promote the following text in your radio advertisements: Text ATARI and get Pac-Man on your phone.
8. Promote the following text in your TV commercials: Text MCDONALDS Claim your 10% discount coupon.

In other words: send something back as a thank you for signing up. Give your new user something for free. Give your new user the chance to win something good. At least one thank you SMS.

To configure InfoNU so that you automatically send something back when new users sign up to your service, log in to your InfoNU account, select the settings in the intranet home menu followed by SMS signup settings, under your code word Click on details and reply automatically. With an SMS message. You can send an SMS message, mobile content such as pictures, videos, and music, a link to your mobile web site, or a Java application back.

To integrate your web site with InfoNU as the fifth example above, select Help in the intranet home menu, and then click Integrate InfoNU and click on Generate Link.

File format to use when delivering mobile content

Since virtually all mobile phones support SMS messaging, sending SMS messages to mobiles is the most simple and reliable way. SMS messages We are all limited to 160 characters but can include links to mobile content.

Not all mobile phones support the same media format. If you don't have any primary information about your customers' phones, but still want to reach the largest possible audience, use the following file formats:

Media, file format, file extension

Images, portable network graphics, .png

Sound, mp3 songs, .mp3

Video, 3gpp video 3gp

Ringtone MIDI Music .mid

This list of file formats comes from analyzing mobile phones produced by the largest manufacturers and ranking each phone after each phone is normal.

Three other interesting file formats can be used for more specific tasks:

Media, file format, file extension

Visiting card and address book entry, vCard, .vcf

Calendar entries, vCard, .vcs

Java games, java application descriptor files, .jad

Distributing links to mobile content with InfoNU is done in the same way, regardless of the file format: You log in to your InfoNU account, upload and upload content from your PC to your InfoNU account. To distribute content to a single person, click on that person's dialog link. Ensure that the upload is selected as the type of content.

If you want to send an SMS message to multiple people, create a campaign by clicking Campaign in the intranet home menu after the new campaign. With InfoNU, you can also schedule campaigns to run on a particular date and time. To set the start date of your campaign, go to Campaign and click Schedule Campaign.

A list of mobile marketing patterns

After your user signs up for your service, his / her mobile phone turns into an excellent communication channel. This section lists proven marketing methods for you to reuse:

Tasks: Inform customers about new products and updates, new offers, and relevant company news.

Solution: Send an SMS message at the appropriate time with information.

Note: To know when to send your message, ask yourself the following two questions: When is this information relevant to my mobile user? When will the message have the most impact? If you are selling umbrellas, it might be a good idea to send your message when your customer is outside your store on the way home and it is raining outside. When is sending a message not a good idea? At night? in the morning?

InfoNU supports sending personalized SMS messages. By using the {FirstName}, {LastName}, and {Mobile} tags in your SMS text, you can personalize the message with the recipient's name and mobile phone number.

Tasks: Promote your rock group's new album.

Solution: Promote the following message: Text THECHAINSAWS on +44 77 86 202 988 (normal SMS cost) to get our new song. Follow by sending an SMS message to everyone who signs up when your new album is released.

Note: It is possible today to deliver videos on mobile phones but do not expect high quality and do not expect to send more than 10 seconds. Advances in mobile streaming technologies will make video broadcasting possible in a few years.

To distribute a song to a mobile phone, convert it to .mp3-file, log in to your InfoNU account, select Upload, and upload your song from your PC to your InfoNU account. You can either distribute the song to one person or create a campaign to send content to large groups of fans.

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Work: You have a good jingle that you want to identify in the metro.

 

Solution: Produce a ringtone and send it to your consumers for free.

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Action: Increase sales by distributing a mobile coupon to your customers.

Solution: Send the following SMS message to your consumers: Here is your coupon for the film. Show this message and get two tickets for the price of one. A43-K32-F83.

To create an SMS coupon with InfoNU, use the {coupon} tag in your SMS text. InfoNU will automatically create coupon text for you. To view the coupon and its owners, select Mobile Users, and click Mobile Coupon.

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Action: Acquire new customers using viral marketing.

Solution: Create an SMS campaign with the following text: Welcome to Marty's Bar. This is your VIP pass. Show this message and get a free beer. Feel free to send this message to your friends.

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Action: You want to create an SMS newsletter that is given once a day.

Solution: Create multiple days of SMS campaigns with your content. Schedule campaigns so that one is run every week.

To schedule a campaign to be run on a particular day, log in to your InfoNU account, select the campaign in the Intranet Home menu, and click Campaign Schedule.

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Work: You are doing a program with all your employees and customers.

Solution: Send an invitation in the form of an SMS message a week before the event. Send SMS message one day in advance to remind everyone. Schedule SMS messages to be sent to people during the event. Send an event the next day of the event to say thank you and follow.

But ... we have invested in a WAP site?

If your company has a mobile web site or WAP site, use SMS messaging to make it easier to access your site. Send an SMS message with a link to your site. To visit your site, your subscriber-only opens the SMS message and you do not need to enter your URL address on the mobile phone:

Action: Promote your mobile web site and make it easy to access.

Solution: Add the following text to your web site: Mobile Access All Times. Get our news on your mobile. +44 77 86 202 988 from text REUTERS (normal SMS cost). Send an SMS message containing a link to your mobile web site. Your users can access your site by opening their SMS message instead of entering the URL address on the handset.

To distribute a link to your mobile web or WAP page, create a text file that contains your site's URL (such as text http://wap.sl.se), save the file with a .lnk file extension, and upload Do it Send the .lnk-file to your InfoNU account. To send the link back automatically, configure settings, select SMS signup settings so that people receive your .lnk file as a response when signing up for your service.

Future of mobile marketing

Handset manufacturers are now working hard to unify the user experience on mobile phones. It will view and feel Java applications and mobile web pages in the same way regardless of the handset manufacturer.

Manufacturers are also implementing a video compression standard called h.264. This compression technique is twice as efficient as it is today. If you have ever tried a video call and got frustrated, expect to experience high image quality within a year or two. H.264 compression technology will be used for video calls, mobile-TV (in a standard called DVB-H), and video streaming. The telecommunications industry believes that h.264 will make video calls and mobile video streaming useful in practice.

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